How to write an effective press release for local media
Workshop is run by writer, communicator, journalist, Nikki Owen
Date: Thursday 27th September, 2018
In a nutshell: This workshop is designed to help you learn how to confidently write press releases for local media so your news gets the coverage you want. This Stroud-based workshop is run by an experienced newspaper and magazine writer and columnist who, on a daily basis, has dealt with dozens of press releases from the good to the not so good.
If you’ve got positive, genuine news you want reporters to know about, but you are not sure how to present the information so it will be noticed, this course is for you.
Equipment: Bring along pens and paper, and if you have a laptop and prefer typing directly into it, please bring it along. Have with you a couple of strong story ideas that can be used as a basis for your draft press release/s. It’s also helpful if you can bring anything that illustrates what your business does, for example: product samples, leaflets, photos and/or newspaper clippings.
Refreshments: available throughout the day.
- What makes a news story.
- How today’s reporters gather news.
- The importance of understanding how press, radio and TV newsrooms work (including internet output) and their deadlines.
- Press release top tips, do’s and don’ts, page layout.
- Captions and photos and what to send.
- Follow up – how to increase the chances of your press releases being used.
- What you can do to avoid being misquoted.
- How to establish a positive ongoing rapport with reporters.
- Drafting your own press release/s.
- Preparing for press and radio interviews.
- Conveying key messages when being interviewed.